Tony and his team took the time to understand my business and long-term goals. They created a plan that was easy to follow and it helps me connect and respond to my customers based on my company’s social media stream.
– Candace Cavanaugh, @CCInteriorsSF
We are a team of IR pro’s, PR mavens, exceptional copywriters, award-winning designers, and executors. We have the energy of a startup and the experience of a seasoned blue-blood Madison Ave. firm.
We are great listeners.
At the heart of any thriving social media strategy is the ability to listen and extract actionable data from the conversations about your brand.
Process.
Every client is taken through an extensive process that considers a number of strategies from several perspectives. They always learn things about their brand that they never knew.
We help you not suck at Social Media.
After gathering our data (actual and opinion) from the initial research phase, the foundation for the optimal strategy is created. This framework acts as a dynamic business plan that can be executed, measured and evolved.
The 3 E’s – Engage, Enrich, Empower.
Our primary objective is to provide you and your team with a toolset for ongoing support of your new social media assets.
These tools will help you:
- Engage – your stakeholders.
- Enrich – their lives with visual and relevant content.
- Empower – their decision to become advocates of your brand (financial or otherwise).
What We See
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90% of journalists use Twitter, Facebook or blogs on a daily basis.*
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Yet there still remains a considerable disconnect when it comes to using social media as a viable outlet to communicate a company’s investment thesis, connect with customers or share other important information.
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Whether through intimidation (How do I tweet?) or fear of compliance (You tweeted what!?), most IR professionals typically stay, or advise clients to stay, within the confines of the corporate website to execute their communications strategy.
We recognize this ‘adoption gap’ and help our clients by educating management and employees, setting formal guidelines (Social Media SOP’s) and implementing content monitoring services.
*TEKGroup,01/11